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Marketing Dynamics

- A Primer on Estimation and Control

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Marketing Dynamics: A Primer on Estimation and Control provides an introduction to the estimation and control of dynamic marketing models. It introduces dynamic models in discrete- and continuous- time, scalar and multivariate settings, with observed outcomes and unobserved states, as well as random and/or time-varying parameters.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680830668
  • Indbinding:
  • Paperback
  • Sideantal:
  • 110
  • Udgivet:
  • 31. december 2015
  • Størrelse:
  • 156x234x6 mm.
  • Vægt:
  • 167 g.
  • BLACK NOVEMBER
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Leveringstid: 2-3 uger
Forventet levering: 2. december 2024

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Marketing Dynamics: A Primer on Estimation and Control provides an introduction to the estimation and control of dynamic marketing models. It introduces dynamic models in discrete- and continuous- time, scalar and multivariate settings, with observed outcomes and unobserved states, as well as random and/or time-varying parameters.

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