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Marketing In Creative Industries

- Value, Experience and Creativity

Bag om Marketing In Creative Industries

This book addresses the specific challenges of marketing in the creative industries, whilst applying classic marketing theory to a range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230380240
  • Indbinding:
  • Paperback
  • Sideantal:
  • 384
  • Udgivet:
  • 7. juli 2015
  • Størrelse:
  • 191x246x20 mm.
  • Vægt:
  • 742 g.
  • BLACK NOVEMBER
Leveringstid: 2-4 uger
Forventet levering: 14. december 2024

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This book addresses the specific challenges of marketing in the creative industries, whilst applying classic marketing theory to a range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies.

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