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Marketing Innovations in the Automotive Industry

- Meeting the Challenges of the Digital Age

Bag om Marketing Innovations in the Automotive Industry

This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030159986
  • Indbinding:
  • Hardback
  • Sideantal:
  • 192
  • Udgivet:
  • 18. april 2019
  • Udgave:
  • 12019
  • Størrelse:
  • 155x235x0 mm.
  • Vægt:
  • 500 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 28. november 2024

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This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution.

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