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Marketing Management Support Systems

- Principles, Tools, and Implementation

af Berend Wierenga, Gerrit van Bruggen

indgår i International Series in Quantitative Marketing serien

Marketing Management Support Systems af Berend Wierenga
Bag om Marketing Management Support Systems

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780792386155
  • Indbinding:
  • Hardback
  • Sideantal:
  • 341
  • Udgivet:
  • 30. april 2000
  • Udgave:
  • 2000
  • Størrelse:
  • 234x156x20 mm.
  • Vægt:
  • 1500 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 7. december 2024

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Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.

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