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Marketing Myopia

Bag om Marketing Myopia

Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781912302161
  • Indbinding:
  • Hardback
  • Sideantal:
  • 94
  • Udgivet:
  • 15. juli 2017
  • Vægt:
  • 204 g.
Leveringstid: 2-4 uger
Forventet levering: 29. januar 2025

Beskrivelse af Marketing Myopia

Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company's product as paramount.

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