Name: Marketing Myopia
Price: 95.95 DKK
Availability: InStock
Author: Theodore Levitt
ISBN: 9781422126011

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95,95 kr.

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Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short.

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Sprog:
Engelsk

ISBN:
9781422126011

Forlag:
Harvard Business Review Press

Indbinding:
Paperback

Sideantal:
104

Udgivet:
16. juni 2008

Størrelse:
164x108x10 mm.

Vægt:
88 g.

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Leveringstid: 8-11 hverdage

Forventet levering: 9. december 2024

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Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short.

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Marketing Myopia

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