Udvidet returret til d. 31. januar 2025

Marketing Planning & Strategy

- A Practical Introduction

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This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781529760125
  • Indbinding:
  • Hardback
  • Sideantal:
  • 296
  • Udgivet:
  • 28. september 2021
  • Størrelse:
  • 186x232x0 mm.
  • Vægt:
  • 700 g.
  • BLACK NOVEMBER
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Leveringstid: 2-3 uger
Forventet levering: 7. december 2024

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This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

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