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Marketing Research

indgår i Critical Perspectives on Business and Management serien

Marketing Research
Bag om Marketing Research

The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so the subdiscipline - and industry - of marketing research has flourished. This title provides a collection of classic and contemporary contributions on the subject.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415449120
  • Indbinding:
  • Boxset
  • Sideantal:
  • 2412
  • Udgivet:
  • 11. december 2008
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 4218 g.
  Gratis fragt
Leveringstid: Ukendt - mangler pt.
Forlænget returret til d. 31. januar 2025

Beskrivelse af Marketing Research

The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so the subdiscipline - and industry - of marketing research has flourished. This title provides a collection of classic and contemporary contributions on the subject.

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