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Marketing, Rhetoric and Control

- The Magical Foundations of Marketing Theory

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Marketing, Rhetoric and Control examines the tensions between the science and the magical in marketing through analysis of the rhetorical and narrative strategies embedded in practitioner and academic discourse.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367734787
  • Indbinding:
  • Paperback
  • Sideantal:
  • 216
  • Udgivet:
  • 18. december 2020
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 410 g.
Leveringstid: 2-4 uger
Forventet levering: 29. januar 2025

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Marketing, Rhetoric and Control examines the tensions between the science and the magical in marketing through analysis of the rhetorical and narrative strategies embedded in practitioner and academic discourse.

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