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Marketing, Rhetoric and Control

- The Magical Foundations of Marketing Theory

Bag om Marketing, Rhetoric and Control

Marketing, Rhetoric and Control examines the tensions between the science and the magical in marketing through analysis of the rhetorical and narrative strategies embedded in practitioner and academic discourse.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367734787
  • Indbinding:
  • Paperback
  • Sideantal:
  • 216
  • Udgivet:
  • 18. December 2020
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 312 g.
Leveringstid: 2-4 uger
Forventet levering: 20. Juli 2024

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Marketing, Rhetoric and Control examines the tensions between the science and the magical in marketing through analysis of the rhetorical and narrative strategies embedded in practitioner and academic discourse.

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