Name: Marketing the Museum
Price: 585.95 DKK
Availability: InStock
Author: Fiona Mclean
ISBN: 9780415152938

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Are the theories of marketing in any way relevant to the experience of visiting a museum? This study shows how marketing can be tailored to the needs of museums and play a useful and acceptable role in today's museums, in achieving their ultimate purpose of serving the community.

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Sprog:
Engelsk

ISBN:
9780415152938

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
268

Udgivet:
26. december 1996

Størrelse:
178x254x20 mm.

Vægt:
498 g.

585,95 kr. + Fragt
~~585,95 kr.~~

Leveringstid: 8-11 hverdage

Forventet levering: 16. januar 2025

Forlænget returret til d. 31. januar 2025

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Are the theories of marketing in any way relevant to the experience of visiting a museum? This study shows how marketing can be tailored to the needs of museums and play a useful and acceptable role in today's museums, in achieving their ultimate purpose of serving the community.

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