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Marketing without Advertising

- Brand Preference and Consumer Choice in Cuba

Bag om Marketing without Advertising

How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138212701
  • Indbinding:
  • Paperback
  • Sideantal:
  • 230
  • Udgivet:
  • 3. august 2016
  • Størrelse:
  • 228x154x26 mm.
  • Vægt:
  • 374 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 7. december 2024

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How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.

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