Name: Married to the Brand
Price: 214.95 DKK
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Author: William J. McEwan
ISBN: 9781595620057

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Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands - but not others.

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Sprog:
Engelsk

ISBN:
9781595620057

Forlag:
Gallup Press

Indbinding:
Hardback

Sideantal:
144

Udgivet:
1. november 2005

Størrelse:
236x155x18 mm.

Vægt:
394 g.

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Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands - but not others.

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Married to the Brand

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