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Married to the Brand

- Why Consumers Bond with Some Brands for Life

af William J. McEwen
Married to the Brand af William J. McEwen
Bag om Married to the Brand

Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands - but not others.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781595620057
  • Indbinding:
  • Hardback
  • Sideantal:
  • 144
  • Udgivet:
  • 1. november 2005
  • Størrelse:
  • 155x236x18 mm.
  • Vægt:
  • 394 g.
Leveringstid: Ukendt - mangler pt.

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Beskrivelse af Married to the Brand

Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands - but not others.

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