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MBA Marketing

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This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137300294
  • Indbinding:
  • Paperback
  • Sideantal:
  • 544
  • Udgivet:
  • 11. december 2013
  • Størrelse:
  • 232x157x28 mm.
  • Vægt:
  • 798 g.
  • BLACK NOVEMBER
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Leveringstid: 2-3 uger
Forventet levering: 11. december 2024

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This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

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