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Reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based on this classification discuss issues relevant to each notion of measurement.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680836042
  • Indbinding:
  • Paperback
  • Sideantal:
  • 136
  • Udgivet:
  • 11. December 2019
  • Størrelse:
  • 156x234x4 mm.
  • Vægt:
  • 202 g.
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Leveringstid: 2-3 uger
Forventet levering: 19. Juli 2024

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Reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based on this classification discuss issues relevant to each notion of measurement.

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