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Measuring the Effectiveness of Image and Linkage Advertising

- The Nitty-Gritty of Maxi-Marketing

af Arch Woodside
Measuring the Effectiveness of Image and Linkage Advertising af Arch Woodside
Bag om Measuring the Effectiveness of Image and Linkage Advertising

Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780899309842
  • Indbinding:
  • Hardback
  • Sideantal:
  • 280
  • Udgivet:
  • 20. august 1996
  • Størrelse:
  • 229x152x19 mm.
  • BLACK NOVEMBER
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Leveringstid: 2-3 uger
Forventet levering: 2. december 2024

Bag om Arch Woodside

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Beskrivelse af Measuring the Effectiveness of Image and Linkage Advertising

Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it.

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