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Media Franchising

- Creative License and Collaboration in the Culture Industries

af Derek Johnson

indgår i Postmillennial Pop serien

Media Franchising af Derek Johnson
Bag om Media Franchising

The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780814743478
  • Indbinding:
  • Hardback
  • Sideantal:
  • 300
  • Udgivet:
  • 22. marts 2013
  • Størrelse:
  • 153x229x25 mm.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 28. november 2024

Bag om Derek Johnson

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Beskrivelse af Media Franchising

The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.

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