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MS-61 Consumer Behaviour

Bag om MS-61 Consumer Behaviour

MS-61 Consumer Behaviour Topics Covered Block 1 - Consumer Behaviour - Issues and Concepts Unit 1 - Consumer Behaviour - Nature, Scope and Applications Unit 2 - Consumer Behaviour and Lifestyle Marketing Unit 3 - Organisational Buying Behaviour Block 2 - Individual Influences on Buying Behaviour Unit 1 - Perceptions Unit 2 - Consumer Motivation and Involvement Unit 3 - Attitude and Attitude Change Unit 4 - Learning and Memory Unit 5 - Personality and Self-Concept Block 3 - Group Influences on Consumer Behaviour Unit 1 - Reference Group Influence and Group Dynamics Unit 2 - Family Buying Influences, Family Life Cycle and Buying Roles Unit 3 - Culture and Subculture influences Block 4 - The Buying Process Unit 1 - Problem Recognition and Information Search Behaviour Unit 2 - Information Processing Unit 3 - Alternative Evaluation in Buying Decisions Unit 4 - Purchase Process & Post-Purchase Behaviour Block 5 - Modelling Buyer Behaviour Unit 1 - Early Models Unit 2 - Howard Sheth Model Unit 3 - Recent Developments in Modelling Consumer Behaviour Total Question Papers Solved-0, Unsolved-4 June (2020-2021) December (2020-2021)

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789355544315
  • Indbinding:
  • Paperback
  • Sideantal:
  • 150
  • Udgivet:
  • 11. januar 2022
  • Størrelse:
  • 140x8x216 mm.
  • Vægt:
  • 199 g.
  • BLACK NOVEMBER
Leveringstid: 2-3 uger
Forventet levering: 26. november 2024

Beskrivelse af MS-61 Consumer Behaviour

MS-61 Consumer Behaviour
Topics Covered
Block 1 - Consumer Behaviour - Issues and Concepts
Unit 1 - Consumer Behaviour - Nature, Scope and Applications
Unit 2 - Consumer Behaviour and Lifestyle Marketing
Unit 3 - Organisational Buying Behaviour
Block 2 - Individual Influences on Buying Behaviour
Unit 1 - Perceptions
Unit 2 - Consumer Motivation and Involvement
Unit 3 - Attitude and Attitude Change
Unit 4 - Learning and Memory
Unit 5 - Personality and Self-Concept
Block 3 - Group Influences on Consumer Behaviour
Unit 1 - Reference Group Influence and Group Dynamics
Unit 2 - Family Buying Influences, Family Life Cycle and Buying Roles
Unit 3 - Culture and Subculture influences
Block 4 - The Buying Process
Unit 1 - Problem Recognition and Information Search Behaviour
Unit 2 - Information Processing
Unit 3 - Alternative Evaluation in Buying Decisions
Unit 4 - Purchase Process & Post-Purchase Behaviour
Block 5 - Modelling Buyer Behaviour
Unit 1 - Early Models
Unit 2 - Howard Sheth Model
Unit 3 - Recent Developments in Modelling Consumer Behaviour
Total Question Papers Solved-0, Unsolved-4
June (2020-2021)
December (2020-2021)

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