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Online Brand Communities

- Using the Social Web for Branding and Marketing

Bag om Online Brand Communities

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319796840
  • Indbinding:
  • Paperback
  • Sideantal:
  • 253
  • Udgivet:
  • 27. marts 2019
  • Udgave:
  • 12016
  • Størrelse:
  • 155x235x0 mm.
  • Vægt:
  • 454 g.
  • BLACK NOVEMBER
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Leveringstid: 8-11 hverdage
Forventet levering: 7. december 2024

Beskrivelse af Online Brand Communities

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.

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