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Origination

- The Geographies of Brands and Branding

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Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781118556382
  • Indbinding:
  • Hardback
  • Sideantal:
  • 248
  • Udgivet:
  • 12. maj 2015
  • Størrelse:
  • 160x236x18 mm.
  • Vægt:
  • 458 g.
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Leveringstid: Ukendt - mangler pt.

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Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

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