Performance Appraisal Practices in Pharmaceutical Marketing

"Performance Appraisal Practices in Pharmaceutical Marketing" brings forth the essence of the subject in a holistic and integrative manner by emphasizing on Performance measurement and appraisal system in Pharmaceutical Sector. This book addresses the contemporary concepts, processes, programmes, methodologies and various issues related to the performance of pharmaceutical marketing executives. This book is enriched with extensive and rich pedagogical tools, relevant facts, and numerous opinions of pharmaceutical marketing personnel on performance appraisal and management. It is also highly useful for HR practitioners, Business Managers and Management Trainers.