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Place Event Marketing in the Asia Pacific Region

- Branding and Promotion in Cities

Bag om Place Event Marketing in the Asia Pacific Region

This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367423544
  • Indbinding:
  • Hardback
  • Sideantal:
  • 182
  • Udgivet:
  • 20. august 2021
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 453 g.
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Leveringstid: 2-3 uger
Forventet levering: 19. december 2024
Forlænget returret til d. 31. januar 2025

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This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.

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