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Political Marketing and Management in the 2017 New Zealand Election

Bag om Political Marketing and Management in the 2017 New Zealand Election

This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319942971
  • Indbinding:
  • Hardback
  • Sideantal:
  • 158
  • Udgivet:
  • 31. juli 2018
  • Udgave:
  • 12018
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 454 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 20. november 2024

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This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister.

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