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Principles and Practice of Marketing

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With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781446274002
  • Indbinding:
  • Paperback
  • Sideantal:
  • 800
  • Udgivet:
  • 19. November 2013
  • Udgave:
  • 3
  • Størrelse:
  • 197x265x31 mm.
  • Vægt:
  • 1886 g.
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With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

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