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Principles of Marketing for a Digital Age

Bag om Principles of Marketing for a Digital Age

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781529779790
  • Indbinding:
  • Paperback
  • Sideantal:
  • 496
  • Udgivet:
  • 27. december 2022
  • Udgave:
  • 2
  • Størrelse:
  • 245x189x31 mm.
  • Vægt:
  • 1064 g.
  • BLACK NOVEMBER
  På lager
Leveringstid: 4-7 hverdage
Forventet levering: 27. november 2024

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From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

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