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Principles of Marketing Student Access Card

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This textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780273710004
  • Indbinding:
  • Miscellaneous printed material
  • Sideantal:
  • 4
  • Udgivet:
  • 15. juni 2006
  • Udgave:
  • 4
  • Størrelse:
  • 166x228x6 mm.
  • Vægt:
  • 54 g.
  • BLACK NOVEMBER
Leveringstid: Udsolgt

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This textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.

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