Udvidet returret til d. 31. januar 2025
Bag om Promotion Dynamics

Presents a comprehensive overview of the various dynamic effects of promotions. To keep the discussion centred on a common theme, the authors focus in particular on the dynamic effects of price promotions (rather than non-price promotions) offered to consumers (rather than to the trade or to sales force).

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781601982803
  • Indbinding:
  • Paperback
  • Sideantal:
  • 108
  • Udgivet:
  • 11. november 2009
  • Størrelse:
  • 157x234x6 mm.
  • Vægt:
  • 166 g.
  • BLACK NOVEMBER
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Leveringstid: 8-11 hverdage
Forventet levering: 27. november 2024

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Presents a comprehensive overview of the various dynamic effects of promotions. To keep the discussion centred on a common theme, the authors focus in particular on the dynamic effects of price promotions (rather than non-price promotions) offered to consumers (rather than to the trade or to sales force).

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