Public Relations, Cooperation, and Justice

Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions.It's a powerful, multidisciplinary, and well-documented analysis that includes specific strategies for the enactment of PR as a quest for cooperation and justice, aligning the discipline of public relations with basic human nature. This is a practical and desirable addition for biology, psychology, and marketing university courses.