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Qualitative Research in Intelligence and Marketing

- The New Strategic Convergence

Bag om Qualitative Research in Intelligence and Marketing

Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781567203660
  • Indbinding:
  • Hardback
  • Sideantal:
  • 264
  • Udgivet:
  • 30. oktober 2000
  • Størrelse:
  • 156x235x15 mm.
  • Vægt:
  • 595 g.
  • BLACK NOVEMBER
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Leveringstid: 8-11 hverdage
Forventet levering: 7. december 2024

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Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis.

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