Questionnaire Research

ΓÇó Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires.
ΓÇó Each chapter is structured around easy-to-follow guidelines.
ΓÇó Numerous examples illustrate the guidelines. The examples are on timely topics of interest to students.
ΓÇó This short book is an ideal supplement for guiding students through a class project. At the end of Chapter 1, they write the objectives for their questionnaires. They then follow the guidelines in subsequent chapters to complete their project.
ΓÇó Exercises at the end of each chapter allow students to practice their newly acquired skills.
ΓÇó Students learn that using questionnaires in research is both an art and a science-with principles that need to be followed for efficient, effective data collection.
ΓÇó Thoroughly field-tested for student interest and comprehension, this book is sure to please both you and your students.
ΓÇó We''ve had highly positive feedback from the numerous professors who have adopted this book to guide students in conducting term projects.