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Relationship Marketing in Professional Services

- A Study of Agency-Client Dynamics in the Advertising Sector

af Aino Halinen

indgår i Routledge Advances in Management and Business Studies serien

Relationship Marketing in Professional Services af Aino Halinen
Bag om Relationship Marketing in Professional Services

This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415146074
  • Indbinding:
  • Hardback
  • Sideantal:
  • 388
  • Udgivet:
  • 14. november 1996
  • Størrelse:
  • 156x234x23 mm.
  • Vægt:
  • 793 g.
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Leveringstid: 8-11 hverdage
Forventet levering: 16. januar 2025

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This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing.

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