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Retail Branding and Store Loyalty

- Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats

Bag om Retail Branding and Store Loyalty

Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658015954
  • Indbinding:
  • Paperback
  • Sideantal:
  • 180
  • Udgivet:
  • 8. september 2013
  • Udgave:
  • 2014
  • Størrelse:
  • 210x149x11 mm.
  • Vægt:
  • 266 g.
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Leveringstid: 8-11 hverdage
Forventet levering: 29. januar 2025

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Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts.

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