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Sales Promotion

af Tony (University of Greenwich) Yeshin
Sales Promotion af Tony (University of Greenwich) Yeshin
Bag om Sales Promotion

Sales promotion is an increasingly important tool within the overall armoury of marketing communications. This title provides an academic underpinning of sales promotion, illustrated by a variety of examples drawn from promotions worldwide, sales promotion campaigns and underpinned with wide references to the academic literature.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781844801619
  • Indbinding:
  • Paperback
  • Sideantal:
  • 288
  • Udgivet:
  • 19. april 2006
  • Udgave:
  • Størrelse:
  • 244x190x18 mm.
  • Vægt:
  • 638 g.
  • BLACK NOVEMBER
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Leveringstid: 2-4 uger
Forventet levering: 18. december 2024

Bag om Tony (University of Greenwich) Yeshin

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Beskrivelse af Sales Promotion

Sales promotion is an increasingly important tool within the overall armoury of marketing communications. This title provides an academic underpinning of sales promotion, illustrated by a variety of examples drawn from promotions worldwide, sales promotion campaigns and underpinned with wide references to the academic literature.

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