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Salience of Marketing Stimuli

- An Incongruity-Salience Hypothesis on Consumer Awareness

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Presents a theoretical approach for enhancing consumer processing and memory of marketing communication. This book is suitable for academic scholars, and also for marketers who plan ad campaigns and launch new products.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780792373247
  • Indbinding:
  • Hardback
  • Sideantal:
  • 296
  • Udgivet:
  • 1. april 2001
  • Udgave:
  • 2001
  • Størrelse:
  • 235x155x19 mm.
  • Vægt:
  • 1390 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 7. december 2024

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Presents a theoretical approach for enhancing consumer processing and memory of marketing communication. This book is suitable for academic scholars, and also for marketers who plan ad campaigns and launch new products.

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