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Seeing Spots

- A Functional Analysis of Presidential Television Advertisements, 1952-1996

Bag om Seeing Spots

Benoit provides a comprehensive analysis of presidential television spots from every campaign that used this important message form, from the 1952 campaign through the last national campaign in 1996.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780275966454
  • Indbinding:
  • Hardback
  • Sideantal:
  • 256
  • Udgivet:
  • 30. juli 1999
  • Størrelse:
  • 235x155x25 mm.
  • Vægt:
  • 531 g.
  • BLACK NOVEMBER
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Leveringstid: 2-3 uger
Forventet levering: 2. december 2024

Beskrivelse af Seeing Spots

Benoit provides a comprehensive analysis of presidential television spots from every campaign that used this important message form, from the 1952 campaign through the last national campaign in 1996.

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