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Sensory Marketing

- Theoretical and Empirical Grounds

Bag om Sensory Marketing

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138041011
  • Indbinding:
  • Paperback
  • Sideantal:
  • 404
  • Udgivet:
  • 10. Marts 2017
  • Størrelse:
  • 148x212x23 mm.
  • Vægt:
  • 431 g.
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Leveringstid: 2-3 uger
Forventet levering: 3. Juli 2024

Beskrivelse af Sensory Marketing

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice.

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