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Sex in Advertising

- Perspectives on the Erotic Appeal

Bag om Sex in Advertising

A study of important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Scholars and popular writers answer these questions, covering: gender representation; social effects; subliminal embeds; appeals to the homosexual community; and new media.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780805841176
  • Indbinding:
  • Hardback
  • Sideantal:
  • 306
  • Udgivet:
  • 1. december 2002
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 281 g.
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Leveringstid: 2-4 uger
Forventet levering: 28. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af Sex in Advertising

A study of important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Scholars and popular writers answer these questions, covering: gender representation; social effects; subliminal embeds; appeals to the homosexual community; and new media.

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