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Small Business Management and Entrepreneurship

Bag om Small Business Management and Entrepreneurship

Now in its eighth edition, this book provides thorough coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. It includes recent examples and current references drawn from a wide variety of industrial, social and cultural contexts, such as the impact of Coronavirus on small businesses, the effect of GDPR on market research and the use of influencers in marketing.This textbook is essential reading for small business management modules at all levels in addition to entrepreneurship modules and any programme requiring a focus on small businesses and enterprise.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781473773899
  • Indbinding:
  • Paperback
  • Sideantal:
  • 512
  • Udgivet:
  • 22. marts 2021
  • Udgave:
  • 8
  • Størrelse:
  • 246x189x20 mm.
  • Vægt:
  • 816 g.
  • BLACK WEEK
  På lager
Leveringstid: 4-7 hverdage
Forventet levering: 6. december 2024

Beskrivelse af Small Business Management and Entrepreneurship

Now in its eighth edition, this book provides thorough coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. It includes recent examples and current references drawn from a wide variety of industrial, social and cultural contexts, such as the impact of Coronavirus on small businesses, the effect of GDPR on market research and the use of influencers in marketing.This textbook is essential reading for small business management modules at all levels in addition to entrepreneurship modules and any programme requiring a focus on small businesses and enterprise.

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