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Smart Alliance

- How a Global Corporation and Environmental Activists Transformed a Tarnished Brand

Bag om Smart Alliance

'Smart Alliance' tells the story of how Chiquita, formerly the notorious United Fruit Company, reinvented itself as an ally of conservation and together with the Rainforest Alliance set about establishing a 'Better Banana' seal of approval to certify genuine efforts to protect the environment.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780300102338
  • Indbinding:
  • Hardback
  • Sideantal:
  • 304
  • Udgivet:
  • 11. marts 2004
  • Størrelse:
  • 140x210x2 mm.
  • Vægt:
  • 463 g.
  • BLACK WEEK
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 9. december 2024

Beskrivelse af Smart Alliance

'Smart Alliance' tells the story of how Chiquita, formerly the notorious United Fruit Company, reinvented itself as an ally of conservation and together with the Rainforest Alliance set about establishing a 'Better Banana' seal of approval to certify genuine efforts to protect the environment.

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