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Sonic Branding

- An Essential Guide to the Art and Science of Sonic Branding

Bag om Sonic Branding

Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349509775
  • Indbinding:
  • Paperback
  • Sideantal:
  • 179
  • Udgivet:
  • 1. januar 2003
  • Udgave:
  • 12003
  • Størrelse:
  • 231x156x14 mm.
  • Vægt:
  • 316 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 22. november 2024

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Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.

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