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Strategic Marketing in Library and Information Science

Bag om Strategic Marketing in Library and Information Science

With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this text examines the current and quite limited state of marketing by LIS practitioners and institutions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780789021427
  • Indbinding:
  • Hardback
  • Sideantal:
  • 266
  • Udgivet:
  • 1. oktober 2003
  • Størrelse:
  • 156x216x19 mm.
  • Vægt:
  • 650 g.
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Leveringstid: 2-4 uger
Forventet levering: 28. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af Strategic Marketing in Library and Information Science

With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this text examines the current and quite limited state of marketing by LIS practitioners and institutions.

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