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Strategic Marketing in Library and Information Science

Bag om Strategic Marketing in Library and Information Science

With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this text examinees the current and quite limited state of marketing by LIS practitioners and institutions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780789021434
  • Indbinding:
  • Paperback
  • Sideantal:
  • 266
  • Udgivet:
  • 12. september 2003
  • Størrelse:
  • 154x212x15 mm.
  • Vægt:
  • 372 g.
Leveringstid: 2-4 uger
Forventet levering: 28. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af Strategic Marketing in Library and Information Science

With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this text examinees the current and quite limited state of marketing by LIS practitioners and institutions.

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