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Strategic Marketing Planning

af Colin (Emeritus Professor Gilligan
Strategic Marketing Planning af Colin (Emeritus Professor Gilligan
Bag om Strategic Marketing Planning

Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers thinking in marketing and considers the changes it has undergone over the years.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781856176170
  • Indbinding:
  • Paperback
  • Sideantal:
  • 576
  • Udgivet:
  • 27. marts 2009
  • Udgave:
  • 2
  • Størrelse:
  • 190x245x30 mm.
  • Vægt:
  • 1196 g.
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 16. januar 2025
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Strategic Marketing Planning

Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers thinking in marketing and considers the changes it has undergone over the years.

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