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Strategic Marketing

af Douglas (Professor of Marketing West
Strategic Marketing af Douglas (Professor of Marketing West
Bag om Strategic Marketing

Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780198856764
  • Indbinding:
  • Paperback
  • Sideantal:
  • 600
  • Udgivet:
  • 2. Juni 2022
  • Udgave:
  • 4
  • Størrelse:
  • 246x189x29 mm.
  • Vægt:
  • 1152 g.
  På lager
Leveringstid: 4-7 hverdage
Forventet levering: 8. Oktober 2024

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Beskrivelse af Strategic Marketing

Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.

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