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Strategic Social Media

- From Marketing to Social Change

Bag om Strategic Social Media

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781118556849
  • Indbinding:
  • Paperback
  • Sideantal:
  • 368
  • Udgivet:
  • 4. november 2016
  • Størrelse:
  • 246x192x17 mm.
  • Vægt:
  • 616 g.
  • BLACK NOVEMBER
Leveringstid: 8-11 hverdage
Forventet levering: 3. december 2024

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Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

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