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Strategy and the Business Landscape

Bag om Strategy and the Business Landscape

An introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is rigorous in its research base, pragmatic in its focus, and concise. This fourth edition includes chapters on competitive dynamics (with Bruno Cassiman), corporate strategy (with Jan Rivkin), and more. It combines academic thinking with examples and insights drawn from consulting.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781542852920
  • Indbinding:
  • Paperback
  • Sideantal:
  • 194
  • Udgivet:
  • 10. marts 2017
  • Størrelse:
  • 189x246x10 mm.
  • Vægt:
  • 354 g.
Leveringstid: 8-11 hverdage
Forventet levering: 17. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af Strategy and the Business Landscape

An introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is rigorous in its research base, pragmatic in its focus, and concise. This fourth edition includes chapters on competitive dynamics (with Bruno Cassiman), corporate strategy (with Jan Rivkin), and more. It combines academic thinking with examples and insights drawn from consulting.

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