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Success Factors of Regional Strategies for Multinational Corporations

- Appropriate Degrees of Management Autonomy and Product Adaptation

Bag om Success Factors of Regional Strategies for Multinational Corporations

The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783790826395
  • Indbinding:
  • Hardback
  • Sideantal:
  • 292
  • Udgivet:
  • 26. januar 2011
  • Udgave:
  • 2011
  • Størrelse:
  • 236x163x24 mm.
  • Vægt:
  • 602 g.
  • BLACK NOVEMBER
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Leveringstid: 8-11 hverdage
Forventet levering: 7. december 2024

Beskrivelse af Success Factors of Regional Strategies for Multinational Corporations

The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated.

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