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The Active Consumer

- Novelty and Surprise in Consumer Choice

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This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415171908
  • Indbinding:
  • Hardback
  • Sideantal:
  • 278
  • Udgivet:
  • 18. juni 1998
  • Størrelse:
  • 156x234x19 mm.
  • Vægt:
  • 567 g.
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Leveringstid: 8-11 hverdage
Forventet levering: 16. december 2024
Forlænget returret til d. 31. januar 2025

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This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.

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