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The Active Consumer

- Novelty and Surprise in Consumer Choice

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This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138007147
  • Indbinding:
  • Paperback
  • Sideantal:
  • 288
  • Udgivet:
  • 8. april 2014
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 408 g.
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Leveringstid: 2-3 uger
Forventet levering: 19. december 2024
Forlænget returret til d. 31. januar 2025

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This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.

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