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The Anatomy of Humbug

- How to Think Differently About Advertising

Bag om The Anatomy of Humbug

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781784621926
  • Indbinding:
  • Hardback
  • Sideantal:
  • 256
  • Udgivet:
  • 28. Februar 2015
  • Størrelse:
  • 144x219x23 mm.
  • Vægt:
  • 392 g.
Leveringstid: 2-3 uger
Forventet levering: 19. Juli 2024

Beskrivelse af The Anatomy of Humbug

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?

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